Case StudiesAutomotive & Mobility

Make showroom digital humans trulyunderstand cars, customers, and service

From lobby reception to after-sales consultation, and from model explanation to test-drive booking, NextAI turns every digital employee into a brand ambassador.

Automotive & Mobility

From Customer Inquiry to Sales Growth

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Digital humans look good but are not useful

Most OEMs and dealership groups have already tried digital-human projects. The avatar looks polished, but the moment a customer asks about fuel economy, differences versus competitors, or financing details, it stops being helpful.

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Model knowledge cannot keep up

New launches, configuration changes, pricing updates, and financing revisions create hundreds of pages of new material every week. If the knowledge base does not update in real time, the digital human is always behind reality.

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Inquiry data never flows back

Showrooms receive hundreds of customers and thousands of questions every day, yet the data about what customers actually care about is rarely collected in a structured way.

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Knowledge diverges across brands and channels

A single auto group may have five brands and three hundred 4S stores. The same vehicle can be quoted differently, packaged differently, and financed differently from store to store.

Digital human upgrade

Deep fusion of digital humans and LLMs

The goal is not simply to let a digital human talk. It is to give it the knowledge brain of the entire brand, so it can answer questions about models, comparisons, financing, service policies, and bookings like an experienced salesperson.

Knowledge sync

Real-time model knowledge updates

When the OEM releases a configuration update, all showroom digital humans receive the new knowledge immediately. Two-week rollout cycles shrink to near-instant nationwide sync.

Lead intelligence

Structured return of customer inquiries

Every question is recorded in structured form, revealing which models are asked about most, where price sensitivity sits, and which competitors are compared most often.

Group governance

Unified knowledge governance across brands

Headquarters builds one shared knowledge platform for the group, while brands and regions extend it as needed. Policy updates are distributed once and reflected across all endpoints.

Automotive & Mobility

Give Digital Humans a Real Intelligence Layer

Client background

A large automotive enterprise

The client is a leading Chinese auto group selling one million vehicles per year, with multiple passenger-car brands and more than five hundred 4S locations nationwide. A younger and more technology-forward brand image is central to its strategy.

The challenge

Two years earlier, the client had already launched a digital-human system for greeting visitors at showroom entrances. After six months, satisfaction research showed that customers thought it looked impressive but did not help much. It could only deliver scripted greetings and redirected nearly every real question to a human salesperson.

“We do not lack the skin of a digital human. We lack its brain.”

What we built

We connected NextAI into the client’s existing digital-human presentation system as the intelligence layer behind the avatar. A character that previously knew only how to say welcome can now explain detailed parameters, configuration differences, and competitor comparisons across every current model.
It can also answer financing, trade-in, and after-sales questions, while guiding customers through test-drive booking and contact capture.
After the visit, the consultation history is turned into a customer profile and pushed to the assigned salesperson. We also built a knowledge backend so product and marketing managers can update the digital-human knowledge base themselves without waiting for IT. A one-line edit goes live in thirty seconds.

What the client gained

The share of customer questions that the digital human could answer rose from twenty percent to over ninety percent.
The number of new sales leads generated in showrooms increased significantly.
Headquarters gained a live dashboard of what customers across the country actually care about.
The brand’s refreshed technology image became a real operating capability instead of a PR concept.

Automotive & Mobility

Intelligent digital humans and voice interaction

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Connectivity with mainstream avatar platforms

The solution can connect with major digital-human platforms from Tencent Cloud, Alibaba Cloud, Volcano Engine, SenseTime, and others.

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Real-time speech recognition and synthesis

End-to-end latency stays below 800 milliseconds for smooth showroom interaction.

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Multiple languages and dialects

Support is available for Mandarin, English, Cantonese, Shanghainese, Sichuan dialect, and other voice scenarios.

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Offline showroom capability

The showroom endpoint can keep operating even when network conditions are unstable.

Automotive & Mobility

Whether the goal is digital-human reception, sales enablement, or an after-sales knowledge base, we are willing to start by walking the showroom with you.